Communications and Marketing
Communications and Marketing helps Southern tell its story with clarity, consistency, and purpose. We connect our college community, media partners, and the public with the people and resources that bring Southern’s work to life.
Contact Communications and Marketing
Have a story to share, a media inquiry, or a question about representing Southern? Start with Bill France, Director of Communications. Bill can help identify the next step and connect you with the right member of our team.
When reaching out, include a brief description of your request, your intended audience, and any deadlines. For design or branding questions, let us know where the material will appear—such as a website, social media post, printed piece, or event display.
Our team
Brand resources
A consistent visual identity helps people recognize Southern wherever they encounter us. Explore the brand guide and logo files below to find resources for college communications, media coverage, and partner materials.
Choose the version that suits your background and production needs, and preserve the logo’s original proportions and colors. If you are unsure which file to use, our Communications and Marketing team can help.
Official logos
Choose a logo that remains clear and easy to recognize against its background. The vertical logo includes the college name and is a useful choice when Southern needs to be identified at a glance. The standalone S mark works best when the college name is already clearly presented nearby.
Use the supplied files without stretching, recoloring, rotating, or adding effects. Leave clear space around each logo, and avoid placing it over busy images or patterns. Keep the entire mark visible and make sure any lettering remains readable at the final display or print size.
For a different file format, help choosing a logo, or guidance on a specific application, contact Communications and Marketing before finalizing your materials.
Solid Colors logos
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Solid Colors S Logo
Use on white or very light, uncluttered backgrounds when Southern’s name is already clearly presented nearby. Preserve the approved navy and light-blue colors, and do not recolor, stretch, crop, or add effects.
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Solid Colors Vertical Logo
Use on white or very light, uncluttered backgrounds when a centered or stacked format works best. Allow enough space for the college name and smaller lettering to remain clear and readable.
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Solid Colors Horizontal Logo
Use on white or very light, uncluttered backgrounds when a wide format works best, such as website headers, banners, and horizontal documents. Maintain clear space around the complete logo and preserve its approved colors, proportions, and arrangement.
Navy logos
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Navy S Logo
Use on white or light backgrounds when Southern’s name is already clearly presented nearby. A simple option for layouts that need a compact college mark.
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Navy Vertical Logo
Use on white or light backgrounds when the logo needs to identify the college by name. Allow enough room for the smaller lettering to remain readable.
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Navy Horizontal Logo
Use this logo on white or light-colored backgrounds when a wide, horizontal format works best. Maintain clear space around the logo and do not alter its colors, proportions, or arrangement.
Black logos
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Black S Logo
Use for black-and-white materials or single-color printing on light backgrounds. Pair with a clear identification of Southern elsewhere in the layout.
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Black Vertical Logo
Use for black-and-white materials that need the college name included in the logo. Check the smaller lettering at the final print size.
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Black Horizontal Logo
Use this one-color logo on white or light-colored backgrounds when full color is unavailable or a black treatment is required. Do not recolor, stretch, crop, or rearrange the logo.
White logos
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White S Logo
Use on dark, uncluttered backgrounds with strong contrast. Keep Southern’s name clearly visible elsewhere in the layout.
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White Vertical Logo
Use on dark backgrounds when the college name needs to appear within the logo. Check that all lettering remains clear against the background.
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White Horizontal Logo
Use this reversed logo on navy, black, or other dark backgrounds that provide strong contrast. Avoid light, patterned, or visually busy backgrounds that make the logo difficult to read.
